Operational reflections from inside cultural projects, teams, and careers — not theory, but what actually shapes how the work goes. Project dispatches sit alongside essays on coaching, leadership, and the profession.
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A feasibility study for the Axum Archaeological Museum, developed with AICS and the Ethiopian Heritage Authority, that begins from the local context and the community that inhabits this heritage every day.
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Coaching On completing the Advanced Coach Academy programme at Life Coach Italy (ICF Level 2). A deliberate, slightly off-the-beaten-path step — not a change of direction, but a deepening of how 58th works with cultural-sector teams.
Projects Feasibility study for the Aksum UNESCO site and a new museum, led for the Italian Agency for Development Cooperation (AICS), integrating heritage conservation with local development.
On a complex cultural project where competences were strong but communication and roles weren't — and how team coaching could have made the work more inhabitable, intentional, and sustainable.
Partnership is not native to project management, but it is foundational to coaching. In cultural heritage, where senior professionals are often involved, the difference between a team that executes and a team that contributes lies here.
A sustainable career almost always emerges from the intersection of three spheres: what you love doing, what you are genuinely good at, and what is actually needed. Plus a 15-minute exercise to start mapping your own.
Projects Heritage Impact Assessments on 39 heritage assets across AlUla County — Hejaz Railway stations, Ottoman-era forts, rock art, tombs, and ancient settlements — supporting the cultural renewal of a UNESCO World Heritage Site.
Vision is important — but vision that doesn't translate into structure doesn't orient. It creates ambiguity. A reflection on the structural void that often hides behind "visionary" environments.
Cultural heritage is no longer only conservation of the past. It is a dynamic, expanding professional field — and the new roles emerging at the crossroads of culture, technology, communication, and community are redefining what it means to work in the sector today.
A practical guide to Cultura Cresce — the Ministero della Cultura / Invitalia public incentive for cultural and creative enterprises in Southern Italy. Up to 80% project funding (30% non-repayable, 50% zero-interest), with applications open on a first-come basis.
Projects Documenting and stabilising a fortified district in the buffer zone of the UNESCO Al-Turaif World Heritage Site through a pilot intervention with Chronicle Heritage.
Projects Documentation of heritage sites along two historic Hajj and trade routes through NEOM, combining satellite imagery, drone photography, and field survey to assess tourism and research potential.
Projects Multidisciplinary survey, excavation, and conservation of a Nabatean site known for its monumental hypogean tombs, combining traditional fieldwork with photogrammetry and laser scanning.
In work we often talk about objectives and results. Far less about how projects and organizations are actually structured to function — and what happens when that structure is missing. This space is for those operational conversations, drawn from the field rather than the textbook.
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Notes from inside cultural projects — what we're learning, what we're reading, and what's worth your time. No marketing, no schedule.